Blog content - Hiten shares the importance of creating the structure and time needed to be put in before seeing results.Channels - Hiten describes managing them and scoring channels.Market research - FYI focuses on understanding the customer experience and sentiment analysis.The Audience - Hiten shares his experience on the selection and understanding of your audience.WebTraffic - FYI focuses on content that is specifically aligned with the audience.Content marketing - Hiten talks about the potential customer journey whether it's decisions around purchase or landscape of the product.He later mentions why identifying immature and mature channels and understanding the difference is key while scaling a business and also gives out the criteria he uses to evaluate channels.

He also mentions the importance of setting the right intention with content as well as producing high-quality content which is in understanding of the market and its people. Since then, Iran's long and turbulent history had many rulers, kings, and emperors. The heart of the Middle East antiquity, the First Persian (Iranian) Empire was founded by Cyrus the Great in 550 after he took Babylon from the Babylonians. Hiten explains the power of branding, highlighting three keywords: New, Different and Right. Mohammad Reza Pahlavi, the last leader to hold the title of 'Shah'. He shares the knowledge he has gained from starting the businesses and also how being curious about observing other businesses has helped him along the way. His recent releases like Jab Harry Met Sejal and Zero failed to taste the commercial success. The actor who mesmerized the audience with his romantic and intense roles, is going a through a dry phase at the box office.

In this episode, we have Hiten Shah, founder of multiple successful companies, including Crazy Egg, KISSmetrics, and FYI. Superstar Shah Rukh Khan aka King Khan is ruling the Bollywood for over two and a half decades now.

Crack of shah